Let Your Customers Advertise For You

Billions of dollars a year are spent on marketing and advertising in the United States. You may watch the latest commercial from McDonald’s and wonder why a company that everyone knows about needs to spend money making people aware of them, but it all serves a purpose. If it didn’t work, the money wouldn’t be spent. But there are ways of marketing beyond television and the rest of the media. Savvy companies have their own customers on the pavement, getting the word out. One way to do this is through the use of retail store supplies like bags, boxes, pens, and other items that can be branded with the store logo.

Branded Bags

One of the best ways to get your customers to do your advertising is through the use of branded bags and boxes. To take their purchases out of your store, your customers are going to need some type of bag or box. These retail store supplies are commonplace, but it is surprising how many companies miss the boat when it comes to branding. If you’re still handing your customers a plain brown sack or a bag that says “Thank You” on the front, you’re missing out on a golden opportunity for marketing. Put your logo on the front of these bags and boxes and your customers will immediately become walking billboards for your brand.


This is one marketing opportunity that many companies have grabbed onto. Still, that doesn’t mean it’s any less effective. Buying pens with your logo on the side is extremely affordable and you can simply give them away. Every time a customer writes with that pen, they will be consciously or subconsciously reminded of your company. As long as you pick quality pens that won’t break or dry out in a day or two, it should be a positive connection. You never know when it could be just the tiny connection you need to create repeat business. Of all the retail store supplies you can brand, this is one of the easiest and most effective.

Mugs and Travel Cups

For the most part, when a customer is looking for a mug or travel cup, they don’t particularly care what it looks like. They just want something that will get the job done. Why not make it something with your brand and logo on the front of it? Every time they drink from that container, they will be reminded of your brand. This promotes familiarity and comfort, something they will always associate with your business. These retail store supplies can be sold to your customers, which means they will actually pay you to let them be your amateur marketing agents. What could be better?

Single Family Home Residential Real Estate Appraisal Analysis

We must first identify the problem to be solved (type of value sought such as market value, insurable value and more), market value being the most common. We must also determine what we need to do to solve the problem (scope of work). Once we do this, then we proceed.

First, not all appraisers appraise the same. This can be related to a few things such as appraiser knowledge, appraiser experience, appraiser not being technologically savvy, appraisers not willing to change and other reasons. For these reasons and others, you will never get 5 appraisers to come up with the same opinion of value (appraisal). We should however, be in the “ballpark”. So here we go.

Subject Data

Let’s start with the subject. That is the house being appraised. We visit the home, measure to obtain square footage and sketch, take photos (front, rear and street) at a minimum. These days we are often required to take interior photos as well. We visually inspect inside and out looking at upkeep, quality, room additions, upgrades and many other factors. We look at the subject neighborhood and any positive and/or negative aspects such as power lines, train tracks airplane flight paths, overall neighborhood appeal and more. Please note, that when the term “inspect” is used, it is referring to visualization as appraisers are not inspectors, which is clearly stated on most appraisers addendum. It is on mine.

Sales Comparable Approach

After gathering all necessary information and data for the subject. The appraiser turns his/her attention to finding appropriate comparables. Comparables are homes that have recently sold within the subjects subdivision or close to the subject generally not more than 1 mile away. Comparables can also be listings, houses that are on the market for sale but have not yet sold. These comparables or comps as they are affectionately referred to need to be similar to the subject in terms of square footage, design and amenities. Any differences in any of these items require what we call adjustments to be made to the comps. The adjustments can be based on quality or quantity (qualitative or quantitative), they can be a percentage or a dollar amount. The adjustments give the comps an adjusted sales price which is what we base the opinion of value. Some of us appraisers not all, also employ the use of charts and graphs to support our adjustments.

Cost Approach

The appraiser also has to consider land value, depreciation and cost of improvements which is only accurate when we are appraising new home construction.

Income Approach

Income is only considered when the house being appraised is a rental property and provides income. In this approach, income and operating expenses, gross rent multipliers are calculated.

There is much more that goes with and is considered in the two latter approaches to value. However, we will continue with the main approach to value for residential home which is the Sales Comparable Approach. After adjustments are made to the sales comparables, we form an opinion of value, review and submit our report on a form which is called the URAR (uniformed residential appraisal report).

It is important as appraisers before we submit any report, that we are in compliance with USPAP (uniform standard of appraisal practice). This is what we as appraisers have to consider in all of our reports and make sure we are adhering to the standards in all approaches to an opinion of value that we may use.